More innovation from Vitality Health

SMP Healthcare

When Vitality Health came to the UK private medical insurance market it brought with it a whole new way of looking at health insurance. By encouraging its members to live a healthier lifestyle, Vitality works closely with its members to ensure that they know exactly what they can do to improve their health and wellbeing.

By actively engaging with Vitality, people can make real changes to their lifestyle by utilising the Rewards and discount partners.

So what is new?

With Vitality GP already part of their core plan, Vitality are extending the private GP aspect of their plan in the London Care package and soon , members on the London Care policies will have access to low cost private GP appointments within the London district saving them valuable time away from work. Vitality are essentially tying up the primary care/ private treatment loop hole. By making private GP visits accessible and affordable, people insured with Vitality Health on this basis could negate the need to see their local NHS GP.

*What is Vitality GP and what does it offer to members?

  • Clinical advice and guidance.
  • Private prescriptions for acute symptoms e.g. antibiotics, corticosteroid creams or drugs to reduce nausea.
  • Referral for minor diagnostic tests, such as a full blood count, urea and electrolytes, x-ray or ultrasound.
  • A total limit of £100 per plan year for minor diagnostic tests and private prescriptions, when arranged or issued by the Vitality GP.

Vitality GP appointments have an annual limit, you should check your policy documents to check how many times you can use the service on an annual basis.

Vitality Kids, partnered with Disney

Launching in 2018, what greater encouragement could children have to participate in a healthy lifestyle than being inspired by Disney characters. Families will have Disney store discounts and the chance to enter into Disneyland holiday competitions.  Vitality said this would use Disney characters such as Moana and Beauty and the Beast, and classics including Mickey Mouse and One Hundred and One Dalmatians.

The content will include recipes, videos and interactive features that will focus on three key health and wellbeing areas: nutrition, physical activity and healthy habits.

There are many other improvements to the Vitality health private medical insurance offering that will be launched in the near future and members of Vitality can be sure their provider are looking outside the box to offer over and above the standard levels of health insurance.

*information sourced from

If you want to know more about Vitality Health and Vitality Life then you could find a specialist health insurance broker or financial adviser in the Medigest Business Directory. Follow the link to find a professional adviser near you.

SMP Healthcare